is short for Mental Youth Pride, a Bandung-born label founded in 2012, rooted in youth culture, football terrace heritage, and the everyday spirit of sportswear. We merge classic sportswear, football-inspired silhouettes, and modern streetwear functionality to create pieces made for everyday movement, while carrying the attitude, symbols, and energy of the communities that inspire us.
For us, clothing is more than individual expression. It can be a shared language and a way to recognise each other, stand together, and become part of something bigger. Mypride celebrates the spirit of belonging through pieces that connect people, cultures, and everyday life.
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